Save On Your Direct Mailing Postage Costs

The decisions you make when planning your direct mailing campaign can greatly affect your direct mailing costs. Here are a few tips to help you trim the postage costs for your direct mailing project.

FOLDING = SAVINGS
Size does matter. The smaller the envelope, the lower your direct mailing costs. If it’s a flyer, letter or brochure to be sent in an envelope, consider designing your direct mail item so that it fits a #10 envelope. By simply reducing the physical size of your direct mail piece, you can cut your costs in half.

WEIGHT = SAVINGS
Paying attention to the amount of paper you use can really save you dollars in your direct mailing costs. Postage costs are determined by the entire weight of your direct mail item – (including the weight of the envelope you use). Printing on two sides or choosing a lighter weight of paper will help to reduce your direct mailing costs.

VOLUME = SAVINGS
Use bulk mail. Did you know that addressed direct mail containing over 1,000 pieces can be sent out using Canada Post Admail rates? These rates are drastically cheaper than regular letter mail and can help keep the costs of your direct mailing project in line.

Do you have another favourite tip that’s helping you keep the lid on your direct mailing costs during these tough times?

Donna Kutter
Dare Marketing
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