Grow Your Business with Unaddressed Admail: How to Guide

Have you ever wanted your marketing to reach a specific group of consumers by age, income level or cultural background?  It’s easy with unaddressed Admail.

What is unaddressed Admail?

Unaddressed Admail is a service offered by Canada Post.  You can target houses or businesses in a specific postal code area; that may be as small as a few blocks.  You can easily blanket an entire area with your marketing message for just pennies per contact.  It’s an awesome service if used correctly.

How do I know where to send Unaddressed Admail?

This is where Unaddressed Admail really shines.  Because Statistics Canada collects data by postal code, it’s easy to pick the best areas in your local community to send Unaddressed Admail to.  Let’s say you’re looking for consumers between the ages of 40-50 with a average household income of over $100,000.  You just go through the Statistics Canada data and pick the most suitable area by postal code.  Now you know exactly where you want to send your mailing to.  Canada Post even makes it easy, you can use their precision targeting tool to target the demography and geography that you want.  They give you counts and the postal codes to send your mailing to.

What are some considerations I need to have in an Unaddressed Admail campaign?

1. Budget

Make sure your select the most targeted areas that you can afford.  Let’s say in Mississauga, Ontario there are 30,000 delivery addresses that meet your target.  However, you can only afford to design print and mail 10,000.  You can go through the postal codes and pick the ones that most closely match your demographic to meet your mailing targeted budget.

2. Size

Size matters with mailings.  The bigger your piece, the more expensive it is to mail.  There’s always a struggle between creative and cost, but if you want to minimize cost, then try and keep the design of your mailing within the limits of a standard letter.  Here are Canada Post’s guidelines.

3. Weight

Weight Matters, keep your mailing under 30 grams to get the lowest cost mailing.

4. Design

You want your mailing to stand out.  Try to have a clear message that’s an offer and a call to action that’s easy to read and understand in a few seconds of looking at the mailing.  This is marketing, not a creative art project.  Function always trumps creativity when it comes to direct mail.    Avoid fancy pictures or images that take away from your message.  We’ve all seen the advertising with “we bend over backwards for our clients”….picture of guy bending over backwards.  Don’t let this be you.  Nothing kills conversions like this type of design.  To make your add successful, make it clear what your offering, make it clear what you want them to do to take advantage of your offer.

5. Timing

Consider what day you want your mailing delivered on.  There is a very definite time schedule from date of delivery to Canada Post do delivery of your mailing to the public.  Maybe your offer is more suitable to be seen on the weekend, you could time your mailing for a Friday.  If midweek works better, you can do that too.

You can save money with Dare Marketing

Dare Marketing is a certified Canada Post Expert, which means not only can you leverage Dare Marketing’s expertise with a mailing campaign, but they can offer you discounts off postal rates.  If you’d like an expert to handle your mailing project for you so you can focus on your core business, give Dare Marketing a call.