Save Money on Direct Mail to the USA

If you’re a Canadian company with customers in the United States, the rising Canadian dollar has probably reduced your Canadian dollar revenue. You’re probably scrutinizing all of your costs looking for every opportunity to save.

If you send more than 200 items per mailing, such as marketing literature, newsletters or catalogues to your customers south of the border, consider the following tips that can help reduce your mailing or direct mail costs.

• Can you reduce your postage costs?
  Are there ways of bundling, pre-sorting and routing that can reduce your total postage costs? If you are mailing to the USA in lots of 200 or more,  there can be a cost savings opportunities available to you.

• Can the weight of your direct mail piece be reduced?
  Weight counts and choosing a lighter weight of paper stock can be critical. Using a smaller envelope will also reduce weight. Or you might want to redesign from a flyer to a drive-to-website postcard.

• Can the size of your direct mail item be optimized for a lower cost?
  Perhaps your marketing agency suggested a non-standard size mailer so that your direct mail item would stand out in a pile of mail. Could this be resulting in significant extra cost?

If you send more than 200 items per mailing, savings can quickly add up.

As part of our direct mail and mailing fulfillment services, we regularly discuss cost-saving tactics like these with our customers. Call us today to discuss how you might be able to reduce your direct mail costs.

Donna Kutter
Dare Marketing
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