Cooking Lessons On Call – A Fulfillment Story

As the casual hamburger, Sunday prime rib, Sloppy Joe or exquisite bourguignon, beef serves up great times, anytime. It is versatile, delicious and one of the principal meats in European and North American cuisine. We love our beef. But as our understanding of health and nutrition changes, so must our understanding of beef and the way we cook it.

The Beef Information Centre makes it easy for consumers, chefs and health care professionals to understand the dietary importance of beef and enjoy it as part of a healthy lifestyle. Working with Dare Marketing as their fulfillment and call centre partner, the Beef Information Centre provides answers to questions and distributes information to increase awareness of beef’s nutritional value and make its preparation easy and delicious.

As the Beef Information Centre’s representative by phone, Dare Marketing has encountered some interesting requests. They have talked new cooks through their first roast beef dinner and instructed novices on simple kitchen safety techniques such as refrigeration. Dare Marketing’s call centre and fulfillment departments have supported the Beef Information Centre’s mandate to promote better health with reliable information and great recipes for almost ten years.

Dare warehouses a variety of resource materials for the Beef Information Centre. In a typical year, Dare manages four point-of-sale campaigns by distributing retail kits on a national basis. They support foodservice professionals and consumers with regular mailings of posters, buying guides, seasonal recipe booklets and even a HeartSmart recipe collection by Bonnie Stern. For retailers, chefs and nutritionists there are guides, fact sheets and manuals. Dozens of brochures and booklets communicate the Beef Information Centre’s message.

The friendliness of Dare’s call centre representatives and accuracy of the fulfillment department are fundamental to the success of the Beef Information Centre. The Centre relies on Dare for quality customer service, accurate data collection, the timely fulfillment of resources to consumers and professionals and information-rich reports. Regular communication ensures that Dare is constantly supporting the Centre’s objectives.

Canadian beef is amongst the best in the world. With Dare Marketing as their partner, the Beef Information Centre educates consumers and professionals. They get the word out that beef is nutritious and delicious. And they do so efficiently and cost-effectively.