2014 Year in Review Benchmarks for ecommerce Retailers

Where your traffic comes from:

• 65% from PC’s, 16% from Tablets, and 17% from Smartphones (source: monetate)
• 22% of traffic comes from organic search (source: custora)
• 17% of traffic comes from paid CPC (source: custora)
• 18% of traffic comes from email marketing (source: custora)
• 25% of traffic is direct (ie: enter your web address directly) (source: custora)

What this means for you:

The majority of traffic still comes from PC’s.  Not that you should overlook tablets and smartphones, but by far most people do their shopping at home sitting in front of their PC’s.  The other insight here is that your ecommerce website has 4 major sources of traffic, organic search, CPC and email marketing, in addition to people who type in your address directly.  To maximize your traffic you need to work on all 4 sources of traffic.  Some businesses seem to over focus their efforts on organic search and reaching that all important #1 spot on Google.  However, this is just one of the channels traffic comes to your site on.  Many businesses overlook the importance of email marketing, mainly because it’s a lot of work to come up with creative emails on a regular basis.
Direct traffic is generally returning customers and customers who arrived on your site by traditional marketing methods like direct mail, word of mouth, media advertising, etc.  Don’t discount traditional advertising as it can be effective and account for 25% of your traffic!

Where your money comes from:

• $135.17 average order size on PC (source: monetate)
• $121.30 average order size on Tablet (source: monetate)
• $100.27 average order size on Smartphone (source: monetate)

What this means for you:

People are making bigger purchases on PC vs. other mediums.  If you are debating about rich content with photos and videos and how it might impact the mobile experience, keep in mind your sweet spot is PC users.

Conversion Rates

• Global average conversion rate is 2.37% (source: monetate)

What this means for you:

This is a great benchmark to use for your site.  While it is an “average”, which by definition means some will be lower and some will be higher, if your conversion rate is significantly lower you should consider taking a hard look at your site, your pricing and your checkout to see if you can improve your conversion rate.

Year Over Year

• Ecommerce revenue is up 13.5% over 2013 and forecasted to grow by 25% by 2016!

Find more statistics at Statista

What this means for you:

The market is growing.  There are lots of opportunities for you to sell your goods and services online!
Dare Marketing is here to help.  We know ecommerce fulfillment.  We can help you fill your orders timely and efficiently so that you can spend your time selling and marketing your products and improving your conversion rates.  Don’t get left behind.

Contact us today for a free evaluation of how outsourcing your fulfillment operation could save you time and money, while allowing you to focus on growing your business.  Contact us!